My next “Fool Revisited” piece is the second in the Dow series that began with this post. Whereas that piece discussed the old stalwarts of the Dow, today’s historic article examined the seven most recent additions (at the time) to the Dow Jones Industrial Average. The premise behind this series of articles was two-fold: first, we could ticker the index, so it let us put our articles in another place in hopes that more people would see. Second – and perhaps most important from an investing standpoint – I wanted to see if the addition to the Dow had improved the prospects of the stock, giving my readers something to look for should other changes be announced to this silly index that too many people care about.
Of the seven companies profiled, two are no longer included in the Dow Jones. Kraft Foods left the index in September 2012 after its split into Mondelez International and Kraft Foods Group, and was replaced by UnitedHealth Group. Bank of America (NYSE: BAC) left the index in September 2013, replaced by the “larger” (i.e. higher-priced) Goldman Sachs.