My final “Fool Revisited” piece for today was the first article I wrote about the Dow Jones Industrial Average (^DJI). I definitely have a love/hate relationship with this particular index – it’s an arbitrary list of 30 companies picked by the folks in charge, weighted by price and not market cap – and it is talked about WAY TOO MUCH in the financial media when it passes certain big numbers. I wrote about when it went past 20,000 last February (it’s currently just a tad under 25,000) and it’s just a stupid measure if you care about what the “stock market” is.
The love part of the relationship comes from the fact that I was able to generate some content of this arbitrary list of companies. And this article was the first of many where the Fool tried to take advantage of “tickering” the index so that they got more page views. Not a bad idea, honestly, especially with the wide coverage that the Dow receives nearly every day in the financial press. Continue reading